At Newchip, we define a specific, strategic objective for every email campaign we design, taking into consideration the short-term goals and the bigger picture of our overall marketing plan. We establish what success will look like for each individual campaign, and then figure out how we can make that a reality.
ADS AND CAMPAIGNS
We don’t just have one or two advertising experts on site when it’s time to cook up a new ad strategy that will help support all traffic-driving initiatives. An ideal, effective advertisement has two key components. The first is design, and the second is placement. Design is how an online advertisement catches a user’s eye. It’s visually appealing, creative, attention-grabbing, and interesting.
PAY PER CLICK
In the digital age, clicks are currency. We’re all about getting the most bang for our clients’ bucks. An investment in one of our Pay Per Click strategies is a sound one — as PPC experts, we use the most dynamic industry-leading tools to land our clients’ brands in competitive positions on the top search engines. By working in conjunction with Google’s AdWords tool and the Yahoo-Bing network, we ensure that consumers searching for specific goods or services will find our clients’ sites.
We want our clients to spend as little as possible and get the highest returns. We want them to be happy, so we guide our clients to make informed decisions about where and how to invest their ad budget based on the metric of “what would we do if it was our money?”
If your website is the face of your company, think of the landing page as that crucial first handshake. In the spirit of an elevator pitch, your landing page is your split-second opportunity to win over a potential customer. As with any digital marketing company, a big part of our job is working our magic behind the scenes to drive as many views to our clients websites as possible.
SOCIAL MEDIA MARKETING
In highly competitive industries, social media profiles can make or break a business. That’s why we tackle the broad spectrum of social media platforms holistically. We’re always on top of emerging communication platforms, and intimately understand the purposes and nuances of each. We know exactly where our clients’ companies needs to be, and we know how to present our brands in the best possible light. With these successes comes great power and responsibility: a robust social network encircling a brand can become its greatest asset. Pools of followers on Facebook, Twitter, Pinterest, Instergram can provide an unparalleled direct pipeline between brands and their target audiences.