Who is this Course for?
This course is meant for people just starting off with Digital Marketing. Looking to learn how to gear up in their skills of Marketing Online
This Digital Marketing Program provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.
SEO (Search Engine)
Marketing is key to the existence of any business and when it comes to Internet marketing, companies must ensure that they are always at the top of search engine rankings which ultimately leads to conversion and promotes the company’s reputation as a trustworthy source of information and of products.
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Create your own Marketing Plan for your own product or service idea. In this course, you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer-graded assignment which will help you complete a simplified version of the plan.
An online advertisement can promote a business and reach a wide audience effectively while spending far less than with traditional advertising approaches. This course will introduce you to the process of social advertising and its objectives. You will learn about the different rules to follow for a successful social advertising campaign as well as take a look at the different social advertising platforms and the types of advertising they offer.
Content Marketing Management
Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all marketing formats that involve the creation and sharing of content in order to acquire and engage your customers. Content marketing is much more than just writing.
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through skill shop, Google’s online training program.